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Hriram Automall Transacted INR 170+ Cr. Worth Of Vehicles, Equipment And Other Assets In India’s Biggest Phygital Auction
Samil Utsav Celebrated On Its 14th Business Anniversary
One-Day SAMIL Utsav Auction, Held Across 135+ Locations on February 26, 2025, Attracted 20,000+ customer footfalls from 500+ cities for 18,500+ assets
- India's Biggest Auction of the Year in the pre-owned automobile industry, with 135+ auctions across 135+ locations in a single day.
- Phygital (Physical plus Digital) Auction facility empowering both buyers & sellers
- All types of vehicles & equipment available for buying & selling under one roof
- Over 18,500 vehicles, equipment and other assets displayed and ramped
- More than 20,000 customer footfalls registered from 500+ cities
- Over INR 170 Crore worth of transactions completed.
- Both Buyers and Sellers were felicitated for their continuous support of SAMIL
- Education Scholarships distributed among students in the transport industry.
- Tree plantation initiatives conducted across Automalls contributing to environmental sustainability.
- Water cooler installations provided
New Delhi/Chennai, March 4, 2025: Shriram Automall India Limited (SAMIL), India’s Largest Phygital Marketplace for Pre-owned Vehicles and Equipment, successfully celebrated its 14th Business Anniversary with SAMIL Utsav on February 26, 2025. The event, embodying the spirit of ‘Wheels Turning Dreams,’ provided customers with exceptional opportunities to fulfil their aspirations. This annual celebration marked another milestone in the pre-owned automobile industry, setting new benchmarks for customer engagement and transaction volumes.
135+ Auctions held across 135+ Automalls nationwide, the event showcased the unparalleled strength of SAMIL’s phygital auction ecosystem. With an astounding participation of over 20,000 customer footfalls, the event achieved a record-breaking number of pre-owned vehicles, equipment and other assets being transacted in a single day, reinforcing SAMIL’s commitment to transforming the pre-owned vehicle & equipment landscape.
This year’s edition featured an extensive inventory of over 18,500 vehicles and equipment, including cars, trucks, two-wheelers, three-wheelers, construction, and farm equipment and other assets. These assets were sourced from a diverse pool of 3,400+ sellers, including banks, NBFCs, insurance companies, OEMs, dealers, leasing and rental companies, aggregators, transporters, and individual sellers.
Through SAMIL’s industry-leading MySAMIL App and advanced online auction portals—bids.samil.in and cartradeexchange.com—customers participated in real-time bidding from anywhere, ensuring unmatched accessibility and convenience.
Beyond transactions, the event celebrated customer loyalty, with exclusive rewards and appreciation tokens for long-standing patrons. Value-added services such as financing assistance, vehicle inspection, and end-to-end documentation support, further enhanced the buying experience.
The event also featured The PriceX, an advanced machine learning tool that empowered buyers and sellers to determine the optimum price of used vehicles and equipment. Additionally, we enhanced customer engagement through the BidClub Rewards program. Our top customers and clients were felicitated for their continued support and cooperation. Demonstrating our commitment to social responsibility, we conducted flagship CSR activities, including educational scholarship distributions, tree plantations, and water cooler installations.
In the same time, Adroit Auto participated in the SAMIL Utsav through their unique services like Inspection, Valuation, Claim and Verification to the pre-owned Automobile industry.
Speaking on the occasion, Sameer Malhotra, Director & CEO of SAMIL, expressed his gratitude to customers, clients, partners, vendors and employees, stating, “SAMIL Utsav is more than an auction; it is a celebration of trust, transparency, and innovation in the pre-owned vehicle sector. This year’s overwhelming response underscores our mission to provide seamless mobility solutions and empower businesses and individuals alike.” He further expressed his sincere gratitude to the Samilians and thanked everybody for making India’s Biggest Auction of the Year in pre-owned automobile industry a grand success.
ABOUT SHRIRAM AUTOMALL INDIA LIMITED (SAMIL):
Shriram Automall India Limited (SAMIL), an ISO 9001:2015 certified company, is India's Largest Phygital Marketplace connecting pre-owned Vehicles & Equipment buyers and sellers. SAMIL began its journey in 2011 by setting up India's first professionally managed and organized Auction Platform for buying and selling pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, etc. Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL has over 1,450 employees and more than 135 Automalls across India. SAMIL conducts thousands of auction events every month through its Phygital platforms (Automalls) and online platforms cartradeexchange.com & bids.samil.in. SAMIL also provides vehicle inspection and valuation services through Adroit Auto, precise used vehicles & equipment pricing through ThePriceX, and industrial auction of properties, plant and machinery, commodities, and scrap, salvage, and surplus assets through 123done.in.
For more information about Shriram Automall, its group companies and services, visit samil.in.
For more information, please contact:
Vibha Sarin Prabhakar
Chief Experience Officer
Shriram Automall India Limited (SAMIL), Delhi | India
7th Floor, Best Business Park, Netaji Subhash Place, Pitampura, Delhi – 110034 Tel: +91.11.41414444,
E-Mail: contact@samil.in Website: www.samil.in